Kelly Stelmack

With over 15 years of experience in digital marketing and e-commerce, I am confident in my ability to drive transformative strategies and deliver exceptional results for your organization.

In my role as Director of eCommerce at a leading company, I spearheaded numerous initiatives that propelled revenue growth and enhanced their overall digital presence. One of my notable achievements includes successfully relaunching brand websites from Squarespace to Adobe Commerce within a tight deadline of 7 months, integrating Microsoft Dynamics ERP seamlessly into their operations. This initiative not only improved efficiency but also contributed to a remarkable 300% Year-over-Year sales growth, accompanied by a stellar 10X Return on Ad Spend (ROAS) and a 4.2 Star Rating across our product catalog.

Furthermore, I have a proven track record of restructuring and managing Amazon eCommerce strategies, resulting in a staggering 654% revenue growth Year-over-Year in the US market. My hands-on experience in managing paid media strategies, including SEM and social, coupled with my ability to closely monitor performance metrics and adjust tactics accordingly, has consistently driven positive outcomes for my teams.

I am adept at providing comprehensive oversight of digital marketing strategies, encompassing web operations, customer service, product management, UX/UI design, and content management. Through collaborative efforts with cross-functional teams, I have successfully defined seasonal promotions and marketing strategies that are fully aligned with brand objectives and business goals.

Moreover, my experience extends beyond traditional e-commerce platforms, as I have worked closely with external insights partners on consumer research studies to gain a deeper understanding of product usage and purchase drivers, informing our go-to-market strategies effectively.

In addition to my E-Commerce experience, I possess a strong foundation in marketing and sales management, having worked with reputable companies such as The Coca-Cola Company and Stanley Black & Decker, Inc. My ability to lead cross-functional initiatives, manage vendor relationships, and drive strategic growth opportunities has been instrumental in my career progression.

I am excited about the opportunity to bring my expertise and leadership skills to your company and contribute to the continued success of your e-commerce initiatives.